The newly launched canned beef products by Ghanim International Corporation Sdn Bhd at Hua Ho Manggis. Image: Ridhwan Kamarulzaman
Ghanim International Corporation (GIC) today launched three new canned food products under its BruneiHalalFoods label.
The canned food products; corned beef, beef stew and black pepper beef, are among the 60 products which the company plans to launch weekly until the end of this year.
These new products will soon be available in supermarkets and department stores nationwide.
Ghanim International Corporation (GIC) CEO, Nur Rahman (R), GIC General Manager, and a guest help themselves to some of the newly launched canned beef products by Ghanim International Corporation Sdn Bhd at Hua Ho Manggis. Image: Ridhwan Kamarulzaman
GIC’s CEO Dr Nur Rahman said their new canned products aren’t meant to compete with other local brands, but rather to help raise the market value for locally-produced canned foods to go up against the imported variety.
“But at the same time, we also need to provide variety to the market, that is why we also worked on our own signature taste and packaging,” said the CEO.
“The other producers can have their own, and we have ours,” he added.
Ghanim International Corporation (GIC) CEO, Nur Rahman (3rd L), GIC General Manager, Noormala Othman (4th L) and guests pose with the newly launched canned beef products by Ghanim International Corporation Sdn Bhd at Hua Ho Manggis. Image: Ridhwan Kamarulzaman
The CEO said GIC will soon launch chicken and fish meat flavours of its canned products.
In addition, GIC is also giving away lucky draws to customers who purchase three of their canned food products at the Hua Ho Manggis Mall starting today until this Sunday.